Say goodbye to binge eating & food guilt
It's time for you to obsess less and live more with Just Eat Normally - your one-stop shop to food freedom.
Ready to start this journey?
Pssst. There is another way.
And it doesn’t involve another fad diet.
You are not a bad person for desiring thinness.
You are a human being desiring acceptance, love, connection and confidence. And this is your birthright.
You have been struggling with your relationship with food and your body for years, constantly dieting, and hoping that one day you will be able to fit into the jeans you wore back in the day.
And although you know permanent weight loss is not sustainable for most people, you have convinced yourself that if you could just be thin, your life would be SO much better.
You have been on and off diets for as long as you can remember, and your thoughts around food and your body take up SO MUCH BRAIN SPACE
This is the ONE thing in your life that you can't seem to master and you find yourself out of control, binge eating, and constantly frustrated you are doing it AGAIN, despite trying so. damn. hard.
You see, the number one reason women struggle to stop emotional binge eating and find their happy weight is NOT because they don’t know how to eat “healthily”... rather it turns out eating behaviors are a DIRECT symptom of deeper more complex struggles… and diets are a only temporary band-aid.
Us human beings have unlimited potential and most of us are just scraping the surface of our powers. Once you will uncover what’s truly holding you back, shift your core beliefs, subconsciously reprogram your inner narrative, connect to your body and build trust with it, you will rediscover JOY in all aspects of your life, feel confident in your body and achieve inner peace, for good!
You have one shot at this thing called life and you are worth investing in.
Are you in?
Yes Ari, It's time!
Sounds nice, but currently…
- You’re exhausted, overwhelmed and feel like you have no more willpower 😫
- You’ve tried [insert all the diets & programs] and nothing works! 😤
- You look at yourself in the mirror and feel judgment and shame 💔
- You wonder if you need to prioritize everyone else’s needs before your own 😧
- You question if reading books, listening to podcasts and browsing social media “should” be enough to motivate you 🤷♀️
Imagine if,
- You maintained your happy weight with ease and felt nourished from the inside out
- You were able to go to your favourite restaurant, look at the dessert menu and confidently say “no thank you”
- You were no longer at the mercy of your emotions
- You no longer binge ate in secret
- You ate without restriction, tracking every bite, or obsessing over the scale
- You felt connected to and trusted your body
- Diets were a thing of the past and you actually enjoyed moving your body
What others are saying
I was feeling so much guilt and shame and felt stuck in this unhealthy coping strategy. Just Eat Normally supported me holistically, improving my relationship with food and body alongside other areas of my life (sleep, work, relationships etc.). I feel so empowered as a result of working with Ariana and now have the knowledge and tools to experience my emotions fully (rather than numbing them with food). I recommend the program wholeheartedly!
Alice - Bristol, England
Hey soul-sister,
I’m so happy you are here
I’m Ari, founder of In Alignment Coaching and London’s leading Registered Dietitian specializing in emotional eating, binge eating and intuitive eating, where ,I have trained with the world’s leading experts in psychology, nutrition and behavior change, have been featured in Women’s Health Magazine, Tatler, and Stylist Magazine as an expert voice and was nominated as one of TikTok’s top wellness influencers in 2021. Having nearly a decade of experience working with perfectionists and ambitious women like yourself, I created a program to help you find ease in food and peace in your body.
I’ve found that it’s never REALLY about the food, but something so much deeper. With my unique Mind Body Food approach and combination of practical tools like mindfulness, spirituality, and embodied techniques — I've helped 1000s of women reach their goals to a healthier, happier, guilt-free life. I know that you’ll love this offering just as much as I do. And if there’s a little voice in your head asking if you’re worthy — I’m here to tell you, you absolutely are!
As a spiritual soul who’s guided and inspired by life’s synchronicities, I believe you’re here for a reason. Let me walk you through this journey.
Okay! Let me eat in peace!What others are saying
Before I met Ariana, my relationship with food and my body was at an all time low. I had been on a diet for the past 3 and a half years. Every week began with I’ll start again on Monday, after a weekend of uncontrollable bingeing. My friendships were affected, as I often found myself tearful putting on clothes and getting ready, and it created an anxious attachment in romantic relationships.
Ariana made me feel heard, and showed me real empathy. Ariana explained things to me in a way I hadn’t thought of before, and made me want to actively nourish my body. All the resources were super easy to read, understand and implement. I can now say, since working with Ariana, I have not counted calories, restricted any food groups, forced myself to exercise, or felt shame about enjoying certain meals once.
Mia
London, United Kingdom
Just Eat Normally is the online program and step-by-step binge eating solution that will take you from food obsession, guilt and shame to eating with confidence, ease and JOY.
(even if you think you have no willpower and you’ve tried every diet under the sun).
You inherently possess the wisdom, courage and tenacity to make powerful changes in your life. It’s NEVER too late.
Let me show you how.
What’s included?
- 4 modules with 20+ On-Demand video lessons covering all the questions you’ve ever had on finding your healthy weight, intuitive eating, body image, somatic therapy, inner child work, shadow work, subconscious reprogramming, nutrition, and more! (£1000)
- Access to the private Just Eat Normally community
- 15 x LIVE weekly community calls where you can ask questions and further deep dive into each topic, including mindfulness & cooking workshops (£2700)
- A library of 50+ additional resources (written, audio, and video) to make practical changes, daily (£250)
- Signature RE:ALIGN Blueprint and your Food & Body Peace Workbook
- The Somatic Reset Toolkit (£27)
- The Chakra Re-balancing Toolkit (£24)
- Guest workshop on using Evolutionary Astrology as a tool to find meaning and purpose (£300)
- Guest workshop on Human Design to find your energetic blueprint so you can live in peace (£300)
- Guest workshop on Manifestation to create your dream life BEYOND binge eating (£300)
- Lifetime access!
A total value of £4900
Yours today for £597
What others are saying
I have grown immensely doing the program. Not only has my approach to food evolved, but I have seen massive changes throughout my life from valuing myself, investing in nourishing relationships, moving for joy to job satisfaction. The experience has been extremely exciting, challenging, transformational and rewarding.
Aliya - New Dehli, India
Here’s a sneak peak into the journey 
Just 4 modules that walk you through step-by step to transform the way you think and behave around food.
Gentle Nutrition + Food Neutrality
- Take inventory of your relationship with food and get out of the restriction-binge cycle
- Repair your metabolism and gain confidence listening to your hunger and fullness
- Gain confidence around all foods and let go of the rules with food exposure therapy
- Build balanced meals that FEEL good
- Honour your health AND taste buds by prioritizing pleasure and joyful eating experiences
Master your Emotions and Cultivate a Resilient Mindset
- Shift your mindset, update the limiting beliefs keeping you stuck and assess your core values to start living in alignment.
- Meet your inner child and reparent yourself with parts work & subconscious reprogramming
- Unblock trapped emotion with somatics, Emotional Freedom Technique and Shadow Work
- Get to know your nervous system and self soothe with mindfulness practices
Rekindle a Friendship With Your Body
- Identify and heal your body image story and re-write the narrative
- Somatics for nervous system regulation and nurturing a deep mind-body connection
- Move for JOY by uncoupling calories from exercise
Find Purpose Beyond Your Dress Size
- Go through a LIFE EDIT to get rid of what no longer serves you and reclaim what does!
- Guest workshop with Maile Kalokura on How to Use Evolutionary Astrology to understand your soul's purpose
- Guest Workshop with Erin Marguerite from the School of Ritual on How to Use Human Design to empower your soul's mission and work with your energetic blueprint
- Guest Workshop with Hypnotherapist and Manifestation Coach Sumaya on creating the reality you desire beyond body and food
This is for you if you:
- Are tired of yo-yo dieting and find yourself weight cycling
- Struggle with binge eating and emotional eating, often in secret or when you’re bored
- Want to improve your mental, physical and emotional health, but don’t know how
- Want to make sustainable changes, feel healthy and stop dieting for good
- Feel alone, exhausted and unsupported
- Have a history of trying EVERYTHING yet nothing seems to work…
This is NOT for you if you:
- Have an eating disorder
- Lost a significant amount of weight (more than 10% of your body weight in the last 6 months)
- Aren’t ready to make a change
- Don’t want to be supported by a community of like-minded women
- Just want to LEARN about food freedom, rather than actually find it
What others are saying
I often ate mindlessly and had lots of food rules which kept me imprisoned. I'd meticulously plan all dinners out, exercise in ways that always felt like a slog, and was essentially very disconnected from myself. Ariana's guidance has been invaluable in redefining my relationship to food, movement and my body. With her help, I'm now able to tap into my hunger and fullness, which I never thought was possible. I don't see exercise as an excuse to eat 'bad' food but engage in movement I genuinely enjoy. In fact, there are no 'good' or 'bad' foods anymore! I'm far more aware of why, when and what I eat so that I can honor my body more.
Zoe
London, United Kingdom
I was feeling so much guilt and shame and felt stuck in this unhealthy coping strategy. Just Eat Normally supported me holistically, improving my relationship with food and body alongside other areas of my life (sleep, work, relationships etc.). I feel so empowered as a result of working with Ariana and now have the knowledge and tools to experience my emotions fully (rather than numbing them with food). I recommend the program wholeheartedly!
- Alice
I have grown immensely doing the program. Not only has my approach to food evolved, but I have seen massive changes throughout my life from valuing myself, investing in nourishing relationships, moving for joy to job satisfaction. The experience has been extremely exciting, challenging, transformational and rewarding.
- Aliya
What you can expect from the program
Before:
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Binge eating and out of control around food
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Shaming and guilting yourself
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Low body image and unhealthy relationship with exercise
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Feeling disconnected from your body
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Stuck in the comparison trap
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Diet fatigue and lack of inspiration
After:
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Body confidence and peace
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Sustainable healthy eating habits without obssession
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Maintain your happy weight, effortlessly
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Deep connection to your authenticity and clarity in purpose
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More joy and fulfilment
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Community and support
Frequently Asked Questions
Why is Just Eat Normally better than reading books, listening to podcasts and following experts on social media?
What is it about embodiment work/somatics that is so important?
What happens once I complete the program?
Can I start at any time?
Can I pay in installments?
What if I can't make the live community calls?
Can I participate if I have an active eating disorder?
What if I need more support?
How much time will I need to commit to the programme each week?
The Investment
Still have questions?
let’s have a chat!
